Flackery gone mad

Mitch Wagner can hack no more of the following from public relations flacks:

  • “(Whatever) just got easier.” as in: “Cleaning
    viruses off your hard disk just got easier…”
  • “Taking (whatever) to its next level” as in: “Taking virus-scanning to its next level…”
  • Raising the bar on (whatever).” After we raise
    the bar we dance the limbo, and then we do the hokey-pokey and we
    turn ourselves about. And that’s what it’s all about, hey.
  • The company executive quote that starts, “We are proud to be
    working with XYZ Corp., an acknowledged market leader.”
    That’s a double-cliche there, “we are proud” and “market
    leader.” The executive is sometimes “excited” rather
    than proud.
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