From Ed Geithner
When I was doing PR, I got into an argument with a client who truly
believed that the words “world class” placed before her product (software that helps design semiconductors) added some meaning. She
thought the same about “best of breed,” which I thought was confined to use by the American Kennel Club. Hmm, maybe she meant her software was a dog. She won both arguments when the check cleared.
My nominees for banning:
“(Fill in the blank) went terribly wrong.” It probably did,
but I’ll strangle the next TV newscaster who says it.
“His life (or something else) was changed forever.” We’ll
never know, since neither the subject nor us will be around to find
“A broad/wide range . . .” Ranges must be something else,
if only writers take the time to find out what.