Joost Schreve, CEO of EveryTrail.com, hired me to write more than two-dozen “Guides,” for his site, which allows the GPS-enabled to record their adventures with words, pictures and GPS waypoints.
Now Joost and his team are building a second tier at EveryTrail: guides full of travel tips and outings with turn-by-turn directions that people will be able to access either online or via iPhones and Blackberrys. EveryTrail, based in Palo Alto, CA, decided to test the concept in its own back yard.
My job was to provide a kind of digital putty that could be molded into whatever model makes sense as the project evolves. We decided on three kinds of guides, running from general to specific, mainly built around hiking.
- Themes: Overviews with multiple trip suggestions.
- Points of Interest: Trip ideas built around a specific geographic location.
- Routes: Specific turn-by-turn directions for individual outings.
Here’s how my contribution shaped up:
|Themes||Points of Interest||Routes|
|Bay Area overview||Mount Tamalpais State Park||Tomales Point at Point Reyes National Seashore|
Someday EveryTrail would like to have as many guides to hikes and outings as Yelp has to pizza joints and barbershops. Right now we’re at the first step in a hike that could go around the world; should be some interesting sights along the way.