Mitch Wagner can hack no more of the following from public relations flacks:<\/p>\n
\n“(Whatever) just got easier<\/strong>.” as in: “Cleaning
\nviruses off your hard disk just got easier…”<\/li>\n“Taking (whatever) to its next level<\/strong>” as in: “Taking virus-scanning to its next level…”<\/li>\n “Raising the bar<\/strong> on (whatever).” After we raise
\nthe bar we dance the limbo, and then we do the hokey-pokey and we
\nturn ourselves about. And that’s what it’s all about, hey.<\/li>\nThe company executive quote that starts, “We are proud to be
\nworking with XYZ Corp., an acknowledged market leader<\/strong>.”
\nThat’s a double-cliche there, “we are proud” and “market
\nleader.” The executive is sometimes “excited” rather
\nthan proud.<\/li>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"Mitch Wagner can hack no more of the following from public relations flacks: “(Whatever) just got easier.” as in: “Cleaning viruses off your hard disk just got easier…” “Taking (whatever) to its next level” as in: “Taking virus-scanning to its … Continue reading