I wrote this page about the editing side of my business in 2013. I’m mostly a http:\/\/tommangan.net\/b2btcmb\/B2B tech content marketing writer these days. The most up-to-date info on all that is at Verb Nerd Industries:<\/p>\n
This copy dates to about 2013; a lot has happened since then.<\/p>\n
Earlier this year, a client who owns a marketing agency dropped this assignment in my email in-basket:<\/p>\n
My job: pull all these elements together into a cohesive first draft of the white paper. This assignment weaved quotes from subject matter experts into a flowing narrative that provided a subtle marketing pitch. While I did have to write the intro, it was essentially an editing job because all the pieces were already in place.<\/p>\n
Why do it this way? Think about it: The first draft of a white paper is an imposing chore. Somebody has to set aside about eight hours to get all the main concepts on paper in a plausible order. If you\u2019re a busy content-marketing pro trying to keep 17 balls in the air every day and you have the budget to outsource this job, you should.<\/p>\n
After all, a white paper will be tweaked to within an inch of its life by the time it\u2019s ready to be published but all those fixes will happen in small, manageable bites of time. But setting aside a major chunk of time to produce the first draft is a major blow to your workflow.<\/p>\n
A couple months later, another client asked me to do the same job on a totally different topic. In both cases, I handed in the first draft and let them worry about the rest. This is a great option if your workload\u2019s really piling up.<\/p>\n
One of my clients put me to work on the copy of a high school principal who writes about leadership issues for K-12 teachers and administrators.<\/p>\n
This principal enjoys the challenge of writing about his profession but he has a school to run, a family to raise and not much time to work on mastering his writing skills for a consumer audience. My job is to:<\/p>\n
This blog is one of the most popular destinations on the client\u2019s website. The client now has me managing three blog contributors.<\/p>\n
I do substantive editing for a top fitness journal that serves personal trainers and other people in the wellness sector. Most of the magazine\u2019s contributors are industry professionals who do not write for a living.<\/p>\n
I have a free hand to do all the reorganizing, trimming and rewriting required to make these articles look like they\u2019ve been produced by professional writers.<\/p>\n
One of the keys with these articles is to recognize the writer\u2019s authority on the topic and to avoid changing the meaning of what they\u2019re saying. I also make a point of reassuring the writers that despite the fact that the Track-Changes version of their copy looks like it\u2019s been hit by a train, they have still done a fine job of bringing all the info together in one place and I\u2019m just helping streamline the way it reads.<\/p>\n
Now these writers look forward to my edits and often send compliments to the client.<\/p>\n
What I do:<\/p>\n
Writer<\/a> | Editor<\/a> | Clients<\/a> | Resume<\/a> | Rates<\/a> | Portfolio<\/a><\/p>\n I wrote this page about the editing side of my business in 2013. I’m mostly a http:\/\/tommangan.net\/b2btcmb\/B2B tech content marketing writer these days. The most up-to-date info on all that is at Verb Nerd Industries: My Process My Approach Projects…<\/p>\nEmail me at noozwiz@gmail.com<\/a> for a free quote.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"