{"id":1787,"date":"2008-02-29T10:39:24","date_gmt":"2008-02-29T18:39:24","guid":{"rendered":"http:\/\/www.tommangan.net\/twoheeldrive\/index.php\/2008\/02\/29\/link-payback-to-rocky-at-the-goat\/"},"modified":"2008-02-29T10:39:24","modified_gmt":"2008-02-29T18:39:24","slug":"link-payback-to-rocky-at-the-goat","status":"publish","type":"post","link":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/2008\/02\/29\/link-payback-to-rocky-at-the-goat\/","title":{"rendered":"Link payback to Rocky at The Goat"},"content":{"rendered":"

If you’re a gear hound, you’re probably already one of Rocky Thompson’s devoted readers. <\/a> If not, the back story: Rocky’s the guy Backcountry.com<\/a> brought in to be the company’s tell-it-like-it-is gear blogger. I have no idea what they’re paying him, but I do know he’s starting to build an audience, because he linked to me twice in the past week and my traffic got nice bounces both days. <\/p>\n

The example of Rocky obliges a little trip down memory lane. (You may want to skip this if you have no interest in the early days of blogging … in which case you’d pass the sanity test.) Anyway: Back when blogging was starting to become mainstream, when the InstaPundit Glenn Reynolds <\/a>became the leading online apologist for right-wingery, a phenomenon emerged called the “InstaLanche,” which described the flood of traffic lucky bloggers would get if Reynolds linked to their blogs. A 50-visits-a-day blog could enjoy a 5,000-visit spike, which caused many a delusion grandeur that lasted for the 48 hours it took for the blogger’s traffic to return to its usual obscurity. <\/p>\n

If it turned out the lucky blogger had anything Glenn’s readers wanted to read more than once, however, an InstaLanch could essentially launch a blogger into A-List status. This would, of course, require you to be a clever and engaging right-wing blowhard, but hey, the price of fame is never cheap. <\/p>\n

One of the challenges for outdoors bloggers is we don’t have a Glenn Reynolds who can send us an eyeball avalanche (how’s that<\/em> for a mixed metaphor?). But we do have Rocky, who’s always trolling for interesting tidbits having to do with gear and might be interested in the gear-related posts of outdoor-blogging types. I would caution you to be careful what you wish for — if you’re hoping to drum up some sales for your “gear store” affiliate schemes, he might opt to expose you as a buck-chasing lowlife. (I have no fear of this because no matter how fast I try to chase the bucks, they always seem able to run faster).<\/p>\n

So here’s to Rocky, the closest we have to King of the Outdoor Bloggers. May he make us all famous for 15 seconds. <\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re a gear hound, you’re probably already one of Rocky Thompson’s devoted readers. If not, the back story: Rocky’s the guy Backcountry.com brought in to be the company’s tell-it-like-it-is gear blogger. I have no idea what they’re paying him,…<\/p>\n

Read the whole thing<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/1787"}],"collection":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/comments?post=1787"}],"version-history":[{"count":0,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/1787\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/media?parent=1787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/categories?post=1787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/tags?post=1787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}