{"id":274,"date":"2006-01-27T09:11:00","date_gmt":"2006-01-27T14:11:00","guid":{"rendered":"http:\/\/www.tommangan.net\/twoheeldrive\/?p=274"},"modified":"2006-01-27T09:11:00","modified_gmt":"2006-01-27T14:11:00","slug":"sierra-trading-post-hiking-tips-site","status":"publish","type":"post","link":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/2006\/01\/27\/sierra-trading-post-hiking-tips-site\/","title":{"rendered":"Sierra Trading Post hiking-tips site"},"content":{"rendered":"<p>This post is honor of the hundred bucks I saved buying gear from the Wyoming-based outdoors outlet.  The retailer has partnered with a publisher of <a href=\"http:\/\/lifetips.com\/\">tips-related Web sites<\/a> to amass a large trove of hiking tips. It even as a &#8220;tip of the day&#8221; RSS feed.<\/p>\n<p><P>There&#8217;s nothing sneaky\/spambloggy about the site (<a href=\"http:\/\/hiking.lifetips.com\/\">link: hiking.lifetips.com<\/a>): it&#8217;s a raw display of  &#8220;use content to drive sales&#8221; capitalism.  Mentions of brand names include links to products in the company&#8217;s catalog.  Sierra Trading Post is prominently listed as the site&#8217;s sponsor.<\/p>\n<p><P>Of course those of us in the Old Media are rightfully appalled and such blending of content and commerce &#8212; our way of thinking is that money taints everything it touches (which is true, but try to buy a beer without it.)<br \/>\n<P>In the New Media way of thinking, the viewer is expected to apply necessary grains of salt when approaching sites such as hiking.lifetips.com, which has a raft of handy ideas swimming in a sea of crass commercialism (which is not so different from real life, come to think of it).  What&#8217;s going to happen is a circle: in the old days newspapers did the bidding of their advertisers until they became successful enough that they could tell advertisers to bug off. Someday Internet content will do the same, I suppose. Till then, don&#8217;t leave home without your bullshit detector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is honor of the hundred bucks I saved buying gear from the Wyoming-based outdoors outlet. The retailer has partnered with a publisher of tips-related Web sites to amass a large trove of hiking tips. It even as a&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/2006\/01\/27\/sierra-trading-post-hiking-tips-site\/\">Read the whole thing<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[31],"tags":[],"_links":{"self":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/274"}],"collection":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":0,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}