{"id":6408,"date":"2011-08-07T13:55:20","date_gmt":"2011-08-07T18:55:20","guid":{"rendered":"http:\/\/www.tommangan.net\/twoheeldrive\/?p=6408"},"modified":"2011-09-22T10:09:12","modified_gmt":"2011-09-22T15:09:12","slug":"of-heaven-and-hiking-boots-at-outdoor-retailer-summer-market","status":"publish","type":"post","link":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/2011\/08\/07\/of-heaven-and-hiking-boots-at-outdoor-retailer-summer-market\/","title":{"rendered":"Of heaven and hiking boots at Outdoor Retailer Summer Market"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"http:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor.jpg\" alt=\"\" title=\"orshowfloor\" width=\"500\" height=\"271\" class=\"alignnone size-full wp-image-6427\" srcset=\"https:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor.jpg 500w, https:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor-100x54.jpg 100w, https:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor-300x162.jpg 300w, https:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor-250x135.jpg 250w, https:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor-110x59.jpg 110w, https:\/\/www.tommangan.net\/twoheeldrive\/wordpress\/wp-content\/uploads\/2011\/08\/orshowfloor-175x94.jpg 175w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>OK, so I had no intention of attending the breakfast sponsored by the Conservation Alliance, the good-deed-doing arm of the outdoor industry. Had other fish to fry (well, other pancakes to eat). <\/p>\n<p>But I did to manage to catch the last few minutes of the speech by the Alliance Breakfast&#8217;s special guest: <a href=\"http:\/\/en.wikipedia.org\/wiki\/Shelton_Johnson\">Shelton Johnson<\/a>, the black ranger from Ken Burns&#8217; &#8220;<a href=\"http:\/\/www.pbs.org\/nationalparks\/\">National Parks<\/a>&#8221; series on PBS. I can&#8217;t speak for the rest of his remarks, but Johnson was definitely on his game at the end. <\/p>\n<p>I strolled to the open door to the ballroom to hear him talking about seeing an inner-city kid at Yosemite staring in slack-jawed amazement at a waterfall. Next words from the kid&#8217;s mouth: &#8220;I never knew anything could be so beautiful.&#8221; <\/p>\n<p>After telling us how the wilderness can rewire a child&#8217;s vocabulary, Johnson moved on to his own childhood. He described the time his mom and dad took him to the Bavarian Alps on a vacation that changed everything in his young brain, how he realized you don&#8217;t have to die to get into heaven. <a href=\"http:\/\/findout.rei.com\/blog_detail\/?contentid=4921350430412376082\">You just need a good pair of hiking boots<\/a>. <\/p>\n<p>Greatest moment of the show for me, but I have another Great Moment to recount. Cool thing is it happened perhaps 15 minutes earlier in the same morning. <\/p>\n<p>I broke my fast on Friday with the Boy Scouts of America, who were sponsoring a free pancakes-and-goodies buffet. I arrived just as they were starting so the crowd was pretty thin; I did get to meet the executive director and chat with the publisher of Boys Life, but things got really interesting when <a href=\"http:\/\/www.gregorypacks.com\/about\/heritage\">Wayne Gregory<\/a>, founder of Gregory Mountain Products, showed up. <\/p>\n<p>Within minutes he was advising the assembled Scouting luminaries on how to generate buzz for their trade show booth and get more people to stop by. <\/p>\n<p>That set my head to thinking, so I raised my hand: <\/p>\n<p>Me: &#8220;How about a contest: Are You Smarter than a Boy Scout?&#8221; <\/p>\n<p>Wayne Gregory: &#8220;That&#8217;s a great idea!&#8221;<\/p>\n<p>Gregory&#8217;s a hero of mine and a legend throughout the industry &#8212; within about two minutes of hearing him counsel Scout leaders on publicity matters I realized the guy has chops that extend way, way beyond designing backpacks.<\/p>\n<p>Praise from Gregory made my day, till Shelton Johnson made it again.  <\/p>\n<p>Later that day, Johnson scrawled the same quote in a <a href=\"http:\/\/www.sierraclub.org\/parks\/gloryland\/\">copy of his  novel<\/a> that I picked up at the Vasque Footwear booth. And about an hour later, Jennifer Pharr Davis, the Appalachian Trail speed-hiking record holder, signed a copy of &#8220;<a href=\"http:\/\/www.goodreads.com\/book\/show\/9156793-becoming-odyssa\">Becoming Odyssa<\/a>,&#8221; her account of thru-hiking the AT for the first time in 2005. <\/p>\n<p>After that I chatted with some very cool people starting an environmental school in southern Utah, then got together with even more cool folks at a gathering of Twitter users not far from the Salt Palace. <\/p>\n<p>Oh, I almost forgot to mention that <a href=\"http:\/\/hikingboots.com\">Hikingboots.com<\/a> did a video interview with me from a spot looking out over the Salt Palace.<\/p>\n<p>I didn&#8217;t think too much of Outdoor Retailer after the first three tries. It&#8217;s difficult to cover it as a journalist without feeling like a tiny cog in an immense machine fueled by hype and self-regard. I always wondered about the cool stories protected behind that iron wall of affable, beautiful publicity people.<\/p>\n<p>This time I went as a participant in the crazy capitalist scrum that the journalists and gear bloggers miss because they&#8217;re so laser-focused on the latest and greatest. I didn&#8217;t have to note the weights, retail prices and release dates, which gave me a chance to notice all the people out there doing their damnedest. <\/p>\n<p>Yeah, they&#8217;re in business to turn a buck; their motives aren&#8217;t nearly as pure as the Outdoor Alliance would have you believe, but they are people energized by the promise of divinity that comes from lacing up a pair of hiking boots. <\/p>\n<p>It&#8217;s not like making Oldsmobiles and processed cheese foods. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK, so I had no intention of attending the breakfast sponsored by the Conservation Alliance, the good-deed-doing arm of the outdoor industry. Had other fish to fry (well, other pancakes to eat). But I did to manage to catch the&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/2011\/08\/07\/of-heaven-and-hiking-boots-at-outdoor-retailer-summer-market\/\">Read the whole thing<\/a><\/p>\n","protected":false},"author":4,"featured_media":6427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[34],"tags":[501,482],"_links":{"self":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/6408"}],"collection":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/comments?post=6408"}],"version-history":[{"count":27,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/6408\/revisions"}],"predecessor-version":[{"id":6726,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/posts\/6408\/revisions\/6726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/media\/6427"}],"wp:attachment":[{"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/media?parent=6408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/categories?post=6408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tommangan.net\/twoheeldrive\/index.php\/wp-json\/wp\/v2\/tags?post=6408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}