Bruce Ussery offers:
For months now I’ve been noticing the phrase “whole new way” used numerous times daily in TV commercials, news stories, and print ads. I guess a “whole new way” is much more exciting and newsworthy than a mere “new way”. It’s a miracle we survived so long without all these whole new ways. I just did a search for the phrase using Google – 10,600,000 hits.
(Counting Google hits also should be banned … since nobody knows what the counts mean and nobody’s gonna make sure each of those 10.6 million hits is relevant. — tm)