Robert Parson of WUFN Albion, MI, shares:
The two leads I hear on a regular basis that I can’t stand are
- “The City Council met last night.” This is simple Day 1 Journalism 101 class: City Council meets regularly. It’s not news. What they did is news.
- “We first told you last week about….” I don’t want to know what happened last week. I want to know what’s going on now. And I especially don’t care that you were the one who told me. Leave the puffery to your promotions department.