Fast Company magazine profiles a few sustainable fabrics that are catching on with gear manufacturers. One is from the ever-popular GoLite:

What’s new: Recycled polyester shirts ($30 and $35) reinforced with odor-absorbing carbon from coconut shells.

Eco-cred: A chemical-free process uses shells that would have been thrown out.

Prospects: A phenomenon in the making. Dozens of other brands are buying the same yarn from TrapTek LLC.

Now I suspect the real reason for the Mutiny on the Bounty: Captain Bligh threatened to take the crew’s odor-absorbing coconuts away, sharply reducing their prospects with lovely topless Tahitians.