The first half of ’08 is over, so what the heck, let’s look at how things are going around here. I shifted to Bay Area coverage around this time last year and installed a Google Analytics counter to measure our progress. Here’s what it looked like for the first 30 days I had the counter turned on:

July 15-August 14 2007:

  • 3,853 Visitors
  • 5,764 Visits
  • 9,615 Page views

Here’s what it looked like for the month ended yesterday:
June 1-June 30, 2008

  • 6,242 Visitors
  • 8,308 Visits
  • 14,719 Page views

Those are decent bumps in traffic over 12 months, percentage-wise, and they’re down about a fifth from the peak local hiking season in April. What happens is: the more I post, the more traffic I get. If I write about things lots of local hikers are interested in — like where the spring flowers are blooming or which local parks are on fire — I get more visitors. Also, anything about gear sends a few googlers my way, and they tend to be in a shopping mood, which sends a few paid clicks my way.

My main preoccupation in June was avoiding the necessity of living in my backpacking tent full-time (cue Homer Simpson voice: “Lousy industry in free fall”), so a lot of time that might’ve been spent blogging was devoted to scoping out more promising sources of income. I have a line on something that I can’t really talk about in public just yet, but trust me, if somebody throws me a lifeline from the newspaper titanic, they’ll get full credit here.

I’m torn between sticking with the Bay Area format and widening the scope to perhaps attract more readers. Local gives the blog a tighter focus, but I feel like I’ve got the region pretty well hiked out, and truth be told I’m getting a little weary of seeing the same stuff week in and week out, especially when there’s such great stuff just a few hours away (though the gas costs to get there are turning into a serious buzz-kill).

Any of your thoughts/suggestions/ruminations along these lines are welcome.