It works like this:

This summer Chaco and Backcountry.com are making it easier to kick it in style. No, they aren’t negotiating for Chaco Friday’s at the office – you’re on your own for that. What Chaco has come up with is a shoe recycling program to help impoverished areas of the Himalaya. Through a partnership with the dZi foundation they will take your old kicks (shoes, flops, hikers, etc) that you mail in to Backcountry.com and distribute them to those that need them.

And you get a 20 percent discount on Chacos at the outdoor retailer. Last year’s effort yielded 1,500 pairs of shoes.